Graphically Communicating Design Intent

Presented by: Bruce Clark-Kaleidolight

Offered Once Wednesday, February 18, 2026 3:00pm-5:00pm – 120Minute Session – $80 (Fee Increases to $120 December 1st and $160 January 1st)

Level: Intermediate to Proficient

For: Architect, Design, Interior Designer, Ownership, Sales

This hands-on session will explore diverse visual strategies to convey design intentions clearly and persuasively. From curated portfolios and inspiration boards to the immersive impact of experience centers and labs, participants will discover how different mediums translate vision into understanding. The session highlights practical tools such as Pinterest mood boards, diagrammatic line drawings, color coding, digital sketching, and rendering, along with the role of mock-ups and photometric calculations in validating concepts. Attendees will learn how to combine these approaches into a layered communication toolkit that bridges the gap between abstract ideas and tangible outcomes.