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Nine Lightapalooza Education Tracks!

SHINE Certification Sessions

Lighting: Learn from Professional Lighting Designers

Lighting: Learn from Professional Lighting Designers

SHINE Certification Program

SHINE (Specialists in Home Illumination Natural Light and Energy Control) provides comprehensive certification courses designed to build foundational expertise across emerging categories transforming the custom integration industry. Each intensive certification course combines expert instruction with rigorous examination to validate professional competency.

Lighting Fundamentals Certification returns in 2026, offered twice during the conference. This 8-hour course delivers technical knowledge of lighting science, fixture performance, and control basics, covering visual perception, color rendering metrics, photometric principles, and specification fundamentals.

NEW: Lighting Control Protocol Fundamentals Certification addresses the critical knowledge gap in dimming technologies and control systems. This comprehensive course covers phase dimming (forward and reverse), 0-10V dimming, DALI 2.0 protocol, and DMX control applications, equipping integrators to confidently specify and implement control strategies for residential lighting projects.

NEW: Power Fundamentals Certification provides essential knowledge in residential electrical systems and smart power technology, preparing integrators to navigate the complexities of modern power management, energy systems, and electrical infrastructure.

Seats are limited for all certification courses.

Instructors

Lighting: Learn from Professional Lighting Designers

Lighting: Learn from Professional Lighting Designers

Lighting: Learn from Professional Lighting Designers

Led by certified lighting design professionals, this track delivers advanced technical expertise in architectural and landscape lighting execution tailored specifically for integrators expanding their capabilities beyond traditional technology systems. Custom integrators entering the lighting space face unique challenges—translating design intent into specification decisions, defending fixture choices to discerning clients and trade partners, and executing installations that meet professional design standards. Sessions address critical competencies including recessed and linear fixture analysis, photometric interpretation and application, spatial planning methodologies, renovation project constraints, artwork illumination techniques, and comprehensive landscape lighting design and installation frameworks. Through technical instruction grounded in real-world application, attendees will develop the analytical skills, design vocabulary, and communication strategies required to confidently evaluate fixtures, justify recommendations, and implement lighting solutions that satisfy both aesthetic vision and functional performance requirements across new construction and existing residential environments. This track bridges the gap between technical capability and professional lighting design proficiency.

Instructors

Advanced Learning: Academia Series

Lighting: Learn from Professional Lighting Designers

Advanced Learning: Academia Series

Lightapalooza 2026 brings together leading university professors and researchers to deliver advanced technical education in lighting science and design—a level of academic rigor unprecedented in the custom integration industry. As integrators expand into lighting as a core service offering, understanding the scientific principles underlying design decisions becomes essential for differentiation and professional credibility. Attendees will gain critical knowledge in circadian-effective lighting and its impact on human health, spectral optimization and color rendering evaluation, photometric measurement techniques and data interpretation, optical engineering fundamentals that determine beam quality, and evidence-based design strategies grounded in peer-reviewed research for residential environments. These sessions provide direct access to academic experts conducting cutting-edge research at major universities, equipping professionals with both scientific foundations and practical methodologies essential for executing sophisticated lighting projects that prioritize occupant wellbeing, visual performance, and measurable outcomes. This track bridges the gap between intuitive design and scientifically validated practice, offering university-level instruction unavailable at any other custom integration education event.

Instructors

LCHY Discover Series

Project Management & Operations Series

Advanced Learning: Academia Series

Light Can Help You has pioneered a unique model combining professional lighting design expertise with deep understanding of integration workflows and business operations. This brand-new track spans all three days of Lightapalooza 2026, offering integrators an accessible pathway to build lighting confidence and capability at every skill level. Founded by David Warfel, sessions guide attendees through essential fundamentals including design theory, fixture documentation, kitchen design workshops, communication strategies, scene programming, value engineering, and commissioning techniques. Interactive workshops feature real-world project insights and collaboration approaches tailored specifically to the integration business model. Attendees will also discover the full range of sales enablement resources and tools that accelerate lighting business growth. Whether just beginning a lighting journey or refining existing skills, this series delivers practical knowledge and support systems that make lighting design approachable, profitable, and professionally rewarding for integrators at every experience level.

Retry

Instructors

Business Growth in Lighting & Beyond

Project Management & Operations Series

Project Management & Operations Series

Expanding into lighting and power presents integration firms with opportunities that extend far beyond technical execution—requiring strategic shifts across sales, marketing, operations, and financial planning. This track addresses the complete business ecosystem, equipping owners, sales leaders, marketing professionals, and operations managers with frameworks to capitalize on emerging categories while strengthening core business fundamentals. Sessions cover AI-driven operational efficiency, strategic trade partner relationship development with architects and designers, proposal optimization that improves close rates, business constraint identification and resolution, leadership methodologies including structured one-on-ones, and revenue expansion through landscape lighting. Led by industry experts in business operations, sales strategy, and partnership development, this track delivers actionable implementation plans and proven methodologies to remove growth barriers, strengthen referral networks, enhance competitive positioning, and achieve measurable profitability across all facets of the integration business in 2026.

Instructors

Project Management & Operations Series

Project Management & Operations Series

Project Management & Operations Series

Custom integrators excel at delivering complex technology systems, but lighting design, fixture procurement, and project execution introduce distinct operational and management challenges across the entire organization. This track addresses critical gaps in both business operations and project delivery, equipping operations managers, project managers, and leadership teams with structured methodologies to navigate lighting-specific complexities. Sessions cover responsibility definition across trades, fixture procurement strategies that protect margins, linear lighting coordination from estimation through installation, process documentation using SIPOC and AI tools to transform tribal knowledge into scalable operational standards, and role clarification frameworks including Lighting Fixture Responsibility Charts. Led by industry professionals experienced in both technology integration and lighting project execution, this track provides practical tools to streamline business processes, reduce errors, eliminate costly rework, improve trade coordination, and transform lighting from a high-risk obligation into a profitable, scalable service line that enhances operational efficiency, client satisfaction, and long-term business growth.

Instructors

Smart Power Education Series

Expert Panel Discussion Series

Expert Panel Discussion Series

Smart power represents the newest growth opportunity for custom integrators, and this groundbreaking two-day program is the first comprehensive education of its kind in the industry. Day one features five sequential sessions covering power system fundamentals, targeted power management, smart panel integration, generator optimization, and whole-home energy systems including battery storage and solar integration. Attendees explore critical industry trends including net energy metering, time-of-use rates, electrification initiatives, and virtual power plant technology, with guided exhibit floor visits following each session. Day two provides vendor-specific manufacturer training sessions that build upon the foundational knowledge established on day one. This vendor-agnostic curriculum, led by industry professionals, MEPs, and integrators, equips technology professionals, lighting designers, and specifiers with technical competency unavailable elsewhere—providing the competitive advantage needed to confidently identify opportunities, specify solutions, and integrate smart power systems that enhance reliability, efficiency, and client value across residential applications.

Instructors

Expert Panel Discussion Series

Expert Panel Discussion Series

Expert Panel Discussion Series

The Expert Panel Discussion Series brings together experienced integrators, lighting designers, manufacturers, and trade professionals for candid conversations on the challenges and opportunities defining residential lighting and power integration. These dynamic sessions deliver honest insights, real-world workflows, and hard-won lessons from professionals navigating lighting business transformation. Panel topics address critical challenges including the evolution from product sales to comprehensive solutions encompassing control and power systems, software workflows and design tool selection, successful designer-integrator collaborations, project management frameworks, retrofit strategies, showroom ROI evaluation, and relationship development with architects and builders. Moderated discussions feature frank assessments of what works, what fails, and why—providing attendees with practical strategies drawn from actual project experiences rather than theoretical approaches. These sessions create opportunities for peer learning, networking with industry leaders, and gaining competitive intelligence that accelerates business growth and operational excellence in lighting integration.

Accredited AIA/IDCEC CEUs

Expert Panel Discussion Series

Accredited AIA/IDCEC CEUs

The American Institute of Architects (AIA) and Interior Design Continuing Education Council (IDCEC) require design professionals to maintain current knowledge through rigorously vetted continuing education programs. Lightapalooza 2026 offers a minimum of four accredited sessions delivering Learning Units (LU) with Health, Safety, and Welfare (HSW) credit, providing architects, interior designers, and lighting professionals with credentials required for license renewal while addressing critical knowledge gaps at the intersection of lighting design, human wellbeing, and environmental responsibility. Sessions explore essential topics including the physiological benefits of darkness for human health, the regulatory landscape around light pollution, client-centered residential lighting methodologies that prioritize circadian wellness, color rendering metrics including CRI and TM-30 standards, and specialized illumination techniques for artwork. These programs deliver actionable technical knowledge applicable to residential design projects while fulfilling mandatory continuing education requirements for both credential maintenance and practical design competency.

Instructors

SHINE Fundamentals Certification Instructors

Kim Davis

Kelli Hernandez

Jessica Doyle

Kim was a successful interior designer with over fifteen years of professional experience when she met the Light Can Help You team and recognized an opportunity to further hone her lighting skills. Kim is now an accomplished Senior Lighting Designer and Studio Leader and works on residential and commercial projects across a wide swath of the continent.

Jessica Doyle

Kelli Hernandez

Jessica Doyle

Jessica is the longest-serving employee at Light Can Help You outside of ownership as a direct result of her incredible attention to detail and boundless creative energy. Jessica began her lightingcareer in the theater and designed lighting for plays, concerts, and opera for nearly a decade. Jessica made the switch to architectural lighting with a jump start as a graduate of the Master’s in Architectural Lighting Design program at the New York School of Interior Design and joined Light Can Help You, quickly rising to Senior Lighting Designer and now Senior Studio Leader.

Kelli Hernandez

Kelli Hernandez

Kelli Hernandez

Kelli Hernandez: Kelli began her lighting career in the theater, training at the University of California-Irvine before moving into architectural lighting in hospitality, retail, and commercial spaces. Kelli made the jump to residential lighting design when she joined the Light Can Help You team, where she now serves as Senior Lighting Designer and Studio Leader. Kelli’s residential experience now extends coast to coast with some of the most impressive luxury homes in the country.

Brady King

Mark Langston

Kelli Hernandez

Brady’s eagerness for storytelling through the use of light and the collaborative atmosphere of design has guided him through a career in theatrical lighting into architectural lighting and his current role as Lead Lighting Designer with Light Can Help You. Brady has designed for entertainment, residential, retail, and hospitality projects and has a lengthening list of luxury residential projects across the continent. Brady completed his Masters of Fine Arts at the University of California-Irvine in lighting design.

Mark Langston

Mark Langston

Mark Langston

Mark is an accomplished lighting professional with deep experience in electrical contracting, distribution, manufacturing, sales and design and is a Partner at Light Can Help You. After serving in the Navy’s nuclear power program, Mark became and electrical contractor and discovered his first framing project light fixture, kicking off over thirty years of industry leadership. Mark introduces hundreds of potential clients to the possibilities of lighting each year and is a key component of Light Can Help You’s dealer support programs.

Steven Rissi

Mark Langston

Mark Langston

Steven's journey in custom integration began over 20 years ago as an installation technician, sparking a passion for technical excellence that has defined his career. Since then, he has witnessed the industry transform dramatically, and his commitment to helping others master these evolving technologies has only grown stronger.


With hands-on experience in installation, store management, and client services, Steven spent more than nine years in training management with CEDIA, where he authored two industry textbooks. As Director of Technical Education and Development at HTSA, Steven's passion lies in helping professionals develop the knowledge and skills necessary for technical advancement.

Aaron Severtson

Aaron Severtson

Aaron Severtson

Aaron Severtson is a product manager with Legrand’s Vantage Controls, focusing on emerging lighting technologies. He has been working in the custom integrator market for 21 years, including the past eight years with Vantage as part of field services, training, and product management. 


Aaron also has a background and experience in theatrical and performance lighting, where he has worked with digital lighting, control, and show design. His passion for delivering a quality lighting experience led him to help develop the Vantage KolorTune control solution and his goal is to provide custom integrators and designers with easy and capable control solutions that promote freedom of design with a wide coverage of architectural lighting options.

Meghan Smith

Aaron Severtson

Aaron Severtson

Meghan’s interest in bettering the relationship between human life and the built environment led her to Light Can Help You. Informed by degrees in Psychology and Interior Design and a Masters in Architectural Lighting, Meghan’s design solutions focus on how light positively shapes the human experience. She is especially passionate about helping others with projects that are socially responsible and sustainable by design. Meghan is a Lead Lighting Designer with Light Can Help You.

Alessio Urso

Aaron Severtson

Alessio Urso

Alessio’s deep knowledge for light and human wellbeing led to a chance meeting with the Light Can Help You team andthe discovery of a shared passion for improving lives. Alessio is a seasoned architectural lighting designer with substantial international experience. He holds a Master of Science in Electrical Engineering and is a Senior Lighting Designer and Studio Leader with Light Can Help You.

Lighting: Learn From Professional Designers

Bruce Clark

Peter Romaniello

Peter Romaniello

Bruce Clark launched Kaleidolight Lighting Design in 2020, a practice focused on the Custom Integration industry. Early on, he was asked to describe his approach to lighting and design to potential partners. Rather than limiting his role to just “design,” Bruce embraced the title "Lighting Sherpa," someone who helps guide others through their lighting challenges. Whether through design services, educational content, or clarifying specifications, Bruce is committed to making lighting more accessible and actionable for both industry partners and clients. He doesn’t do the work for you but works alongside you to ensure successful project outcomes and a deeper understanding of lighting.


Bruce has developed and delivered training, led coaching groups, consulted on projects, and advised trade groups and rep firms, helping integrators nationwide build effective lighting strategies. Now, with the Illuminated Lighting Design Services team, Bruce continues to share his passion and expertise with a broader audience.Our leadership development experts will help you develop the skills and knowledge you need to be an effective leader. We offer a full range of leadership development services including leadership training, executive coaching, and team building.

Peter Romaniello

Peter Romaniello

Peter Romaniello

Peter has over 20 years of experience in both architectural and theatrical lighting design. His company, Conceptual Lighting, LLC, is a diverse architectural lighting design firm that develops lighting systems for a variety of commercial and residential spaces. Houses of worship, restaurants, educational facilities, health care facilities, and exterior landscape lighting are all common project types handled by the firm. The small size of the firm assures attention to detail and a personal commitment to each project. Peter Romaniello’s theatrical lighting design background allows for an approach to lighting that is both aesthetically pleasing and technologically correct.

Tim Ryan

David Warfel

David Warfel

Tim Ryan is the Vice President and a Senior Lighting Designer at Lighthouse Design Studio. With a background in landscape design and construction, Tim's passion for lighting began early in his career as he integrated illumination into his landscape projects. By 2003, captivated by the transformative power of light in outdoor spaces, he transitioned fully into the world of landscape lighting.  


Beyond his work in lighting design, Tim is an accomplished professional photographer, specializing in capturing the interplay of light and shadow in landscape architecture, outdoor environments, and illuminated spaces. His experience behind the lens has provided him with a unique perspective on composition, contrast, and the emotional impact of lighting. This artistic eye informs his approach to lighting design, helping him craft visually compelling and immersive nighttime environments.  


Since 2015, Tim has been an executive manager with Lighthouse, where he collaborates with top-tier professionals in landscape design, home integration, and architecture to continue to push the art of landscape lighting design. He is also deeply committed to the education and mentorship of future outdoor lighting designers, actively engaging with the industry’s leading educational organizations to ensure the continued growth and refinement of this specialized art form. 


Industry Leadership Engagement

·  BOD Member- International Landscape Lighting Institute

·  BOD Member- Association of Outdoor Lighting Professionals

·  Technical Committee Advisor- IES, Illumination Engineering Society

David Warfel

David Warfel

David Warfel

David Warfel is founding designer of Light Can Help You, author, and educator at the crossroads of architecture, light, and integration.  He is former head of the graduate lighting design program at the University of Illinois.


David’s company, online at lightcanhelpyou.com, built the revolutionary Signature Custom Lighting Design service to be an affordable, easy, and highly professional option for lighting design.  The LCHY team partners with custom integrators nationwide to help them grow in lighting fixture sales and navigate the complex and rapidly changing world of light. 


His design credits range from projects at Carnegie Hall and Las Vegas’ Luxor to Chicago’s Hyde Park Arts Center and multiple themed spaces for Royal Caribbean Cruise Lines.   His work and writing have been featured in Technology Design, Fine Homebuilding, Lighting Australia, and multiple times on Houzz.com.  David blogs at languageoflight.blog and lives in Madison, WI.

Lightapalooza Academia Presenters

Greg Barrett

Craig Bernecker, Ph.D., FIESNA, LC

Craig Bernecker, Ph.D., FIESNA, LC

Greg Barrett is an industry veteran with over 20 years of experience in lighting and control systems, holding an MFA in Architectural Lighting Design from Parsons School of Design. Over the last decade, his work has significantly shaped the industry. Currently the Director of Product Management for Professional Lighting at Savant Systems, Greg has held key leadership roles, including Director of Specifier Development and Product Category Director for Lighting and Shades. His tenure at Savant followed impactful roles at Ecosense and USAI Lighting, where he specialized in product management and marketing, driving innovation in both lighting and control technology.


Prior to Savant, Greg spent three years at USAI Lighting, managing and marketing lighting products while overseeing their market positioning. At Ketra, Greg honed his product management skills, leading product development and sales enablement for their lighting and control portfolio. His early career saw extensive experience as a freelance lighting designer and theatrical electrician, working with clients such as Disney, BET, and The Public Theatre. Through his various roles, Greg has developed a strong expertise in integrating design, technology, and market education, all while maintaining his passion for how lighting influences perception, emotions, and health.

Craig Bernecker, Ph.D., FIESNA, LC

Craig Bernecker, Ph.D., FIESNA, LC

Craig Bernecker, Ph.D., FIESNA, LC

Biographical Sketch – Craig A. Bernecker, Ph.D., FIESNA, LC

Dr. Bernecker has been a lighting educator for over 40 years. He is founder of The Lighting Education Institute, providing education to practicing professionals, and Professor of Lighting Design and Director of the Masters of Fine Arts in Lighting Design program at Parsons School of Design, The New School.  Prior to founding The Lighting Education Institute, he directed the lighting education program within the Department of Architectural Engineering at Penn State University. He has published more than fifty articles on research and education in lighting design and illumination engineering and is known for his work on the psychological aspects of lighting.  He also maintains an active consulting practice, providing lighting design services and serving as an expert consultant on many projects and as an expert witness on many legal cases.  He regularly serves as a peer reviewer for lighting research proposals and projects sponsored by the U.S. Department of Energy.


He further served for 15 years as Educational Facilitator for LIGHTFAIR International, coordinating the development of the annual conference program, and regularly taught the IES online lighting certification review course in preparation for the NCQLP LC exam.


Dr. Bernecker has served the Illuminating Engineering Society of North America (IESNA) as Vice-President for Technical and Research Activities (1991-1993) and Vice-President for Educational Activities (1993-1995).  More recently, he served the Society in its highest office, as Senior Vice-President for 2003-2004, President for 2004-2005, and Immediate Past President for 2005-2006.  As a result of his contributions to lighting education, the Society named him a Fellow in 1991, and for his service to the IES, the Distinguished Service Award in 2017.  In 2021 he was honored with the Lifetime Achievement Award by the LIT Lighting Design Awards program, and in 2024 received the Edison Report Lifetime Achievement Award.


Dr. Bernecker is currently President (2023-2027) of the United States National Committee (USNC) of the International Commission on Illumination (CIE), and U.S. Technical Representative to Division 3: Interior Lighting..

Dr. Mariana Figueiro

Dr. Mariana Figueiro

Dr. Mariana Figueiro

Professor and Director


Light and Health Research Center, Mount Sinai School of Medicine


Mariana Figueiro, PhD, is among the world’s leading experts in the area of light and health, with a focus on bridging science to practical applications aimed at improving human quality of life. She has made a significant impact on this developing field and continues to actively expand her influence through translational research and teaching. She is the Director of the Light and Health Research Center and serves as Principal Investigator of various research projects at the Center. She regularly collaborates with lighting designers and manufacturers, through her work with the Center’s Light and Health Partners program. Dr. Figueiro previously served as the Director of the Lighting Research Center at Rensselaer Polytechnic Institute.

Dr. Kevin Houser

Dr. Mariana Figueiro

Dr. Mariana Figueiro

Kevin Houser (PhD, PE, FIES, LC, LEED AP) is a Professor at Oregon State University, Chief Engineer at Pacific Northwest National Laboratory, co-founder of Lyralux, Inc., and former editor-in-chief of LEUKOS, the journal of the Illuminating Engineering Society (IES). He has published more than 150 publications about light and lighting, has been awarded 5 patents for innovations in light source spectral design, and has shared his insights and discoveries globally through more than 135 presentations delivered across six continents. He’s won the CIBSE Leon Gaster and Walsh Weston Awards, three IES Taylor Technical Talent Awards, an Edison Report Lifetime Achievement Award, the IES Presidential Award, and is a Fellow of IES. His work focuses on human perceptual and biological responses to light, endeavoring to balance human needs with planetary health.

LCHY Discover Series - Presented by AiSpire a WAC Company

Jessica Doyle

Jessica Doyle

Jessica Doyle

Jessica is the longest-serving employee at Light Can Help You outside of ownership as a direct result of her incredible attention to detail and boundless creative energy. Jessica began her lightingcareer in the theater and designed lighting for plays, concerts, and opera for nearly a decade. Jessica made the switch to architectural lighting with a jump start as a graduate of the Master’s in Architectural Lighting Design program at the New York School of Interior Design and joined Light Can Help You, quickly rising to Senior Lighting Designer and now Senior Studio Leader.

David Warfel

Jessica Doyle

Jessica Doyle

David Warfel is founding designer of Light Can Help You, author, and educator at the crossroads of architecture, light, and integration.  He is former head of the graduate lighting design program at the University of Illinois.


David’s company, online at lightcanhelpyou.com, built the revolutionary Signature Custom Lighting Design service to be an affordable, easy, and highly professional option for lighting design.  The LCHY team partners with custom integrators nationwide to help them grow in lighting fixture sales and navigate the complex and rapidly changing world of light. 


His design credits range from projects at Carnegie Hall and Las Vegas’ Luxor to Chicago’s Hyde Park Arts Center and multiple themed spaces for Royal Caribbean Cruise Lines.   His work and writing have been featured in Technology Design, Fine Homebuilding, Lighting Australia, and multiple times on Houzz.com.  David blogs at languageoflight.blog and lives in Madison, WI.

Dennis Jaques

Jessica Doyle

Dennis Jaques

Dennis's passion for custom integration began over 20 years ago when he founded Maverick Integration in 2003, building it into one of the nation's leading design and system integration firms. Under his leadership, Maverick grew to a CE Pro 100 top-ranked company with operations across New England and Florida, specializing in whole-house audio, home theater, lighting control, and automation.


With extensive experience leading integration teams and developing comprehensive technology solutions for residential and commercial clients, Dennis has become a recognized visionary in the industry. Today, through his venture Maverick Lite, Dennis provides comprehensive lighting design services for leading integration companies and offers consulting services, leveraging his deep design and engineering expertise on the industry's most challenging and valuable projects.

Greg Barrett

Mark Langston

Dennis Jaques

Greg Barrett is an industry veteran with over 20 years of experience in lighting and control systems, holding an MFA in Architectural Lighting Design from Parsons School of Design. Over the last decade, his work has significantly shaped the industry. Currently the Director of Product Management for Professional Lighting at Savant Systems, Greg has held key leadership roles, including Director of Specifier Development and Product Category Director for Lighting and Shades. His tenure at Savant followed impactful roles at Ecosense and USAI Lighting, where he specialized in product management and marketing, driving innovation in both lighting and control technology.


Prior to Savant, Greg spent three years at USAI Lighting, managing and marketing lighting products while overseeing their market positioning. At Ketra, Greg honed his product management skills, leading product development and sales enablement for their lighting and control portfolio. His early career saw extensive experience as a freelance lighting designer and theatrical electrician, working with clients such as Disney, BET, and The Public Theatre. Through his various roles, Greg has developed a strong expertise in integrating design, technology, and market education, all while maintaining his passion for how lighting influences perception, emotions, and health.  

Mark Langston

Mark Langston

Mark Langston

Mark is an accomplished lighting professional with deep experience in electrical contracting, distribution, manufacturing, sales and design and is a Partner at Light Can Help You. After serving in the Navy’s nuclear power program, Mark became and electrical contractor and discovered his first framing project light fixture, kicking off over thirty years of industry leadership. Mark introduces hundreds of potential clients to the possibilities of lighting each year and is a key component of Light Can Help You’s dealer support programs.

Business Growth in Lighting & Beyond

Matt Bernath

Kendall Clark

Matt Bernath

Matt Bernath is a consumer electronics veteran with more than two decades in retail, wholesale, custom integration, and business coaching.  He started his CE career in the late 90’s in Car Audio retail management, then moved on to rep several major brands in the So Cal territories and went on to start a CI business in 2006.  Matt successfully grew and sold his CI business, owing a large part of his success to the principles learned as a client of VITAL management.  VITAL asked Matt to join their team as an executive business coach in 2019, and he went on to purchase the company in 2021 with a group of industry partners.  Today Matt is known for thought-leadership in the area of business excellence and speaks around the country on this topic.  He hosts a highly successful monthly webinar series and has been a guest speaker at events such as the CEPro Total Tech Summit, Regional Tech Summits, OneFirefly Podcast, Smartprenuer Podcast, and many others.

Ron Callis

Kendall Clark

Matt Bernath

Ron Callis Jr is the CEO and founder of One Firefly, LLC, an award-winning and 6-time Inc. 5000 recognized marketing agency. With over 20 years of experience, he has built a reputation for helping custom integration businesses grow and succeed through innovative marketing strategies and top-notch website design. In 2023, Ron expanded One Firefly’s impact by launching Amplify People, the company’s dedicated hiring division that helps technology businesses attract, evaluate, and retain top talent. A well-known speaker and educator at industry events, Ron is also a regular contributor to industry publications and host of the AV and integration-focused podcast, Automation Unplugged. 

Kendall Clark

Kendall Clark

Kendall Clark

Kendall Clark is the Senior Director of Sales & Marketing at One Firefly, where she drives strategy and execution across both teams to fuel growth and strengthen the company’s market presence. Previously, she led One Firefly’s web department, guiding the creation of hundreds of industry-focused websites for integrator clients. Kendall has also played a key role in the development and launch of several award-winning products that have shaped the company’s service offerings. With more than a decade of experience in the custom integration industry, she brings deep expertise and passion to her work and is an active member of Women in Consumer Technology.

Jason Sayen

Lynne Stambouly

Kendall Clark

Jason, the founder of I am Sayen, is a Process Architect and Lean Six Sigma Black Belt who helps companies define “HOW” they operate and eliminate the Process Void through Workflow Documentation.  Jason guides teams in transforming undefined processes into clear, scalable operations.


Drawing on over 30 years in the Consumer Electronics Industry, Jason has held key leadership roles with top CEDIA manufacturers, a national distributor, and an award-winning rep firm. His deep industry knowledge, combined with his expertise in process improvement, positions him as a go-to authority for companies seeking to align their teams, streamline operations, and build a solid foundation for growth.


Beyond consulting, Jason actively contributes to the industry delivering CEU courses that elevate industry standards to Architects and Designers around the country.  

Lynne Stambouly

Lynne Stambouly

Lynne Stambouly

Lynne's passion for lighting began over 35 years ago when she witnessed MR16 halogen lights transform a dull landscape into something magical, earning her the name "Lynne the Light Lady." She has watched lighting technology evolve from incandescent to LED, which now allows us to shape light in ways previously unimaginable.


With hands-on experience including journeyman's credentials as an electrical contractor and serving as Kichler Lighting's national product manager, Lynne has also shared her knowledge as a founding member of the Advisory Counsel for the Interior Design School at Southwest Florida College and an affiliated member of ASID. In 2023, her studio was honored as Affiliate Member of the Year by the local AIA chapter.


Lynne's passion lies in how lighting impacts people's lifestyles and emotions, bringing deep understanding of both aesthetic and practical aspects to every project.

Ryan Lee

Lynne Stambouly

Lynne Stambouly

Ryan's passion for landscape lighting began years ago when he built his own lighting business from the ground up, eventually scaling it to $200,000 per month before selling in 2019. Through that journey, he discovered not just how to create stunning outdoor lighting, but how to build a thriving business that generated both profits and freedom.


With extensive experience growing several multi-million dollar businesses and selling over $15 million worth of products and services, Ryan has become a recognized expert in helping lighting contractors scale. Today, through his coaching program—the world's first dedicated to the landscape lighting industry—Ryan helps contractors double their profits without working more hours, leveraging proven sales and marketing strategies he's refined through years of hands-on experience on the industry's most challenging growth objectives.

Project Management and Operations

Dennis Jaques

Dennis Jaques

Dennis Jaques

Dennis's passion for custom integration began over 20 years ago when he founded Maverick Integration in 2003, building it into one of the nation's leading design and system integration firms. Under his leadership, Maverick grew to a CE Pro 100 top-ranked company with operations across New England and Florida, specializing in whole-house audio, home theater, lighting control, and automation.


With extensive experience leading integration teams and developing comprehensive technology solutions for residential and commercial clients, Dennis has become a recognized visionary in the industry. Today, through his venture Maverick Lite, Dennis provides comprehensive lighting design services for leading integration companies and offers consulting services, leveraging his deep design and engineering expertise on the industry's most challenging and valuable projects.

Jason Sayen

Dennis Jaques

Dennis Jaques

ason, the founder of I am Sayen, is a Process Architect and Lean Six Sigma Black Belt who helps companies define “HOW” they operate and eliminate the Process Void through Workflow Documentation.  Jason guides teams in transforming undefined processes into clear, scalable operations.


Drawing on over 30 years in the Consumer Electronics Industry, Jason has held key leadership roles with top CEDIA manufacturers, a national distributor, and an award-winning rep firm. His deep industry knowledge, combined with his expertise in process improvement, positions him as a go-to authority for companies seeking to align their teams, streamline operations, and build a solid foundation for growth.


Beyond consulting, Jason actively contributes to the industry delivering CEU courses that elevate industry standards to Architects and Designers around the country

Smart Power Education Series

Angie Larson

Jimmy Paschke

Jimmy Paschke

Angie's passion for smart home technology began over 25 years ago at LiteTouch, where she spent nearly a decade introducing lighting control solutions to electrical contractors and integrators, gaining deep insights into the sophisticated trades and influencers that shape every luxury construction project. Her ability to bridge the gap between innovative technology and the resourcefulness of residential specifiers and contractors became the foundation of her career.

With extensive experience in sales, marketing, education, and customer support leadership, Angie spent over four years as Vice President of Sales & Marketing at LiteTouch before joining Savant in 2012. Today, as Senior Vice President of Professional Solutions at Savant, she oversees all front-end business operations and has helped establish the operational backbone that enables the company to scale into new product categories, connecting innovative integrator tools and devoted sales leaders with the best integrators and contractors across the globe while evangelizing Savant's latest control solutions at technology tradeshows worldwide.


Jimmy Paschke

Jimmy Paschke

Jimmy Paschke

Jimmy Paschke is a seasoned sales and marketing executive with extensive experience in the consumer electronics and systems integration sectors. Currently serving as the Vice President of Sales & Marketing at Apex Technologies US since June 2022, Pashke leads initiatives in Gastonia, NC, focusing on innovative solutions in the technology landscape.


Prior to his role at Apex Technologies, Pashke was the Director of Residential Sales at SurgeX, where from May 2014 to June 2022, he championed the sales team and significantly contributed to the company's dominance in surge elimination products within the CE space. His efforts were pivotal in reinforcing SurgeX's foundation in the residential channel, enhancing product visibility and sales.


Pashke's career is also marked by significant roles at Core Brands and Panamax, where he was Director of CI Sales. At Core Brands, from August 2012 to May 2014, and at Panamax, from August 2010 to September 2012, he led sales initiatives that deepened market penetration and expanded sales networks across North America.

Joe Piccirilli

Joe Piccirilli

Joe Piccirilli

Joe Piccirilli's passion for consumer electronics and systems integration began over 40 years ago, leading him through an extraordinary career that has shaped multiple industries. As co-founder of Sound Advice, he built a publicly held retail company that grew to nearly $25 million in annual volume across 25 locations before transitioning to consulting in 1989, where he discovered his true calling in helping businesses and manufacturers succeed.


With extensive experience in product launch strategies, sales training programs, and distribution development for industry leaders including Sony, Denon, Polk, and Infinity, Joseph co-founded AVAD and grew it to over $200 million in sales before its acquisition by Ingram Micro. Today, at RoseWater Energy Group, he oversees manufacturing, sales, and distribution of residential power storage technology, leveraging his deep industry expertise and recognition as one of CE Pro's Top 20 Most Influential People to advance innovative energy solutions for automated residences.


Chad Russel

Joe Piccirilli

Joe Piccirilli

Chad's passion for consumer electronics began over 30 years ago selling car audio, sparking a journey that would take him through the golden era of custom integration at Showcase Home Entertainment in Arizona, where he sold more distributed audio, video, and control systems than anyone in the country at the time. His deep expertise in control systems and content delivery led him through leadership roles at industry pioneers including Kaleidescape, Crestron, Atlona, and Josh.ai.

With extensive experience in regional sales management, dealer development, and business transformation across both manufacturer and distributor perspectives, Chad has become a recognized influencer and CEDIA Certified Outreach Instructor for over 16 years. Today, as Director of Sales for Residential North America at SurgeX | AMETEK Power Quality Solutions, he oversees innovative power protection solutions for the custom integration market, leveraging his deep industry expertise to help customers proactively mitigate power quality issues and create lasting partnerships in an ever-evolving technology landscape.


AIA/IDCEC Accredited CEUs

Greg Barrett

Greg Barrett

Greg Barrett

Greg Barrett is an industry veteran with over 20 years of experience in lighting and control systems, holding an MFA in Architectural Lighting Design from Parsons School of Design. Over the last decade, his work has significantly shaped the industry. Currently the Director of Product Management for Professional Lighting at Savant Systems, Greg has held key leadership roles, including Director of Specifier Development and Product Category Director for Lighting and Shades. His tenure at Savant followed impactful roles at Ecosense and USAI Lighting, where he specialized in product management and marketing, driving innovation in both lighting and control technology.


Prior to Savant, Greg spent three years at USAI Lighting, managing and marketing lighting products while overseeing their market positioning. At Ketra, Greg honed his product management skills, leading product development and sales enablement for their lighting and control portfolio. His early career saw extensive experience as a freelance lighting designer and theatrical electrician, working with clients such as Disney, BET, and The Public Theatre. Through his various roles, Greg has developed a strong expertise in integrating design, technology, and market education, all while maintaining his passion for how lighting influences perception, emotions, and health.  


David Warfel

Greg Barrett

Greg Barrett

David Warfel is founding designer of Light Can Help You, author, and educator at the crossroads of architecture, light, and integration.  He is former head of the graduate lighting design program at the University of Illinois.


David’s company, online at lightcanhelpyou.com, built the revolutionary Signature Custom Lighting Design service to be an affordable, easy, and highly professional option for lighting design.  The LCHY team partners with custom integrators nationwide to help them grow in lighting fixture sales and navigate the complex and rapidly changing world of light. 


His design credits range from projects at Carnegie Hall and Las Vegas’ Luxor to Chicago’s Hyde Park Arts Center and multiple themed spaces for Royal Caribbean Cruise Lines.   His work and writing have been featured in Technology Design, Fine Homebuilding, Lighting Australia, and multiple times on Houzz.com.  David blogs at languageoflight.blog and lives in Madison, WI.

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