Business Growth: Lighting and Beyond

Expanding into lighting and power presents integration firms with opportunities that extend far beyond technical execution—requiring strategic shifts across sales, marketing, operations, and financial planning. This track addresses the complete business ecosystem, equipping owners, sales leaders, marketing professionals, and operations managers with frameworks to capitalize on emerging categories while strengthening core business fundamentals. Sessions cover AI-driven operational efficiency, strategic trade partner relationship development with architects and designers, proposal optimization that improves close rates, business constraint identification and resolution, leadership methodologies including structured one-on-ones, and revenue expansion through landscape lighting. Led by industry experts in business operations, sales strategy, and partnership development, this track delivers actionable implementation plans and proven methodologies to remove growth barriers, strengthen referral networks, enhance competitive positioning, and achieve measurable profitability across all facets of the integration business in 2026.