Communicating your Ideas

Presented by: Jessica Doyle and Kelli Hernandez, Senior Lighting Designers
Sponsored by AiSpire a WAC Company

Offered Once Tuesday, February 17, 2026
2:30pm-3:30pm – 60 Minute Session
Included with The Essentials and Premium Pass

Level: Beginner to Intermediate
For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

Having a great idea is only half the battle—getting others to understand it is what makes a project successful. In this interactive session, we’ll explore practical techniques for communicating your design vision, from quick sketches and inspiration images to AI-generated visuals, written notes, and formal drafts. We’ll also discuss how different audiences—clients, builders, trade partners, and designers—process information in different ways, and what strategies can help you adapt your approach for each. Alongside shared tools and tips, participants will have the chance to exchange what’s worked (and what hasn’t) in real-world practice. You’ll leave with new techniques and insights to help ensure that the ideas in your head come through clearly, confidently, and convincingly to everyone on your project team.