Cracking the Referral Code: How to Unlock Business From Trade Partners

Presented by: Ron Callis and Kendall Clark

Offered Once Tuesday, February 17, 2026
1:00pm-2:00pm – 60 Minute Session – $40 (Fee Increases to $60 December 1st and $80 January 1st)

Level: Any Level
For: Ownership, Marketing, Business Development, Sales

If you’re struggling to get consistent referrals from architects, builders, and designers, you’re not alone. Many integrators find themselves overlooked — not because they lack expertise, but because they haven’t built the kind of value-driven relationships trade partners rely on. In this session, you’ll learn how to position yourself as the go-to technology resource by providing solutions that make your partners’ jobs easier. We’ll cover strategies like hosting educational events, leveraging thoughtful gifting, and building trust that turns connections into steady project referrals. You’ll leave with actionable ideas to create win-win partnerships and a clear roadmap to unlocking new business opportunities.