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SHINE Certification Program

SHINE (Specialists in Home Illumination Natural Light and Energy Control) is the industry’s only certification program addressing the complete spectrum of emerging categories transforming progressive integration firms. Designed specifically for custom integrators expanding beyond traditional technology systems, SHINE delivers rigorous, examination-based certification courses that validate professional competency in lighting fundamentals, lighting control protocols, power systems, and natural light control. Each intensive course combines expert instruction with comprehensive assessment, providing integrators with recognized credentials that demonstrate technical expertise to clients, trade partners, and industry peers. This is the only certification framework in the custom integration industry that encompasses the interconnected disciplines of illumination, control technology, electrical infrastructure, and daylighting—equipping integrators with the complete knowledge base required to confidently deliver integrated lighting and power solutions.

Communicating your Ideas

Having a great idea is only half the battle—getting others to understand it is what makes a project successful. In this interactive session, we’ll explore practical techniques for communicating your design vision, from quick sketches and inspiration images to AI-generated visuals, written notes, and formal drafts. We’ll also discuss how different audiences—clients, builders, trade partners, and designers—process information in different ways, and what strategies can help you adapt your approach for each. Alongside shared tools and tips, participants will have the chance to exchange what’s worked (and what hasn’t) in real-world practice. You’ll leave with new techniques and insights to help ensure that the ideas in your head come through clearly, confidently, and convincingly to everyone on your project team.

Business Growth: Lighting and Beyond

Expanding into lighting and power presents integration firms with opportunities that extend far beyond technical execution—requiring strategic shifts across sales, marketing, operations, and financial planning. This track addresses the complete business ecosystem, equipping owners, sales leaders, marketing professionals, and operations managers with frameworks to capitalize on emerging categories while strengthening core business fundamentals. Sessions cover AI-driven operational efficiency, strategic trade partner relationship development with architects and designers, proposal optimization that improves close rates, business constraint identification and resolution, leadership methodologies including structured one-on-ones, and revenue expansion through landscape lighting. Led by industry experts in business operations, sales strategy, and partnership development, this track delivers actionable implementation plans and proven methodologies to remove growth barriers, strengthen referral networks, enhance competitive positioning, and achieve measurable profitability across all facets of the integration business in 2026.

Operations and Lighting Project Management Series

Custom integrators excel at delivering complex technology systems, but lighting design, fixture procurement, and project execution introduce distinct operational and management challenges across the entire organization. This track addresses critical gaps in both business operations and project delivery, equipping operations managers, project managers, and leadership teams with structured methodologies to navigate lighting-specific complexities. Sessions cover responsibility definition across trades, fixture procurement strategies that protect margins, linear lighting coordination from estimation through installation, process documentation using SIPOC and AI tools to transform tribal knowledge into scalable operational standards, and role clarification frameworks including Lighting Fixture Responsibility Charts. Led by industry professionals experienced in both technology integration and lighting project execution, this track provides practical tools to streamline business processes, reduce errors, eliminate costly rework, improve trade coordination, and transform lighting from a high-risk obligation into a profitable, scalable service line that enhances operational efficiency, client satisfaction, and long-term business growth.

Course 5: Whole Home Energy Systems

Learning Objectives:

  • Evaluate the value of BESS in residential use
  • Understanding the Single Line Diagram
  • Learn design and sizing approaches
  • Compare market solutions and technologies

Key Topics & Content Areas:

  • Partial vs. Whole Home Coverage
  • System Sizing Methodology
  • Operational Modes: Grid-tie, backup, peak shaving, solar charging
  • Power Source Combinations
  • Generator Comparison
  • ToU Optimization
  • Excess Energy Management
  • Get Started: Budgetary Quoting & Client Educations

Course 4: Leveling up – Improving the Value of the Generator

Learning Objectives:

  • Analyze generator limitations
  • Explore smart power opportunities
  • Design integrated generator + smart power solutions

Key Topics & Content Areas:

  • Generator Shortcomings
  • Smart Panel Integration
  • Battery Hybrid Systems
  • Lifestyle Enhancement
  • Maintenance and Monitoring Benefits

Course 3: Intelligence Infrastructure / Smart Electrical Panel

Learning Objectives:

  • Survey the market of smart panel solutions
  • Identify key applications and use cases
  • Determine timing and methodology for introduction

Key Topics & Content Areas:

  • Market Landscape
  • Core Applications: Load management, circuit monitoring, remote control
  • Integration Timing: New build vs retrofit
  • Home Automation Interface
  • Installation Considerations

Course 2: Targeted Power Management

  • Master the fundamentals of rack and device power management systems
  • Understand PDU, UPS, and power conditioning applications
  • Identify the three core managed benefits delivered by targeted power solutions

Key Topics & Content Areas:

  • Three Managed Benefits Framework: Power quality, reliable delivery, system stability
  • Equipment Categories: PDUs, UPS systems, power conditioners
  • Application Scenarios
  • Integration Strategies

Course 1: Residential Power Fundamentals & Smart Power Primer

Learning Objectives:

  • Understand the topology of residential power systems
  • Identify shortcomings and challenges of powering homes from different sources
  • Recognize opportunities based on industry trends and client scenarios
  • Comprehend basic elements of smart power and integration points across residential applications

Key Topics & Content Areas:

  • Traditional Topology: Panels, breakers, service sizing, consumption patterns
  • Market Trends: Net Energy Metering (NEM), Time-of-Use (ToU) rates, electrification initiatives, utility dynamics, EV integration
  • Fundamentals of Power Quality
  • Basics of Solar Integration
  • Understanding Generator Applications
  • Defining Peak Management
  • Understanding Service Upgrade Avoidance & Virtual Power Plant Technology
  • Key Smart Power Functionality – Application Review

Strategic Role: Serves as prerequisite foundation for all subsequent courses.

Deliverable: White Paper on Smart Power Applications.

Smart Power Education Series

Smart power represents the newest growth opportunity for custom integrators, and this groundbreaking two-day program is the first comprehensive education of its kind in the industry. Day one features five sequential sessions covering power system fundamentals, targeted power management, smart panel integration, generator optimization, and whole-home energy systems including battery storage and solar integration. Attendees explore critical industry trends including net energy metering, time-of-use rates, electrification initiatives, and virtual power plant technology, with guided exhibit floor visits following each session. Day two provides vendor-specific manufacturer training sessions that build upon the foundational knowledge established on day one. This vendor-agnostic curriculum, led by industry professionals, MEPs, and integrators, equips technology professionals, lighting designers, and specifiers with technical competency unavailable elsewhere—providing the competitive advantage needed to confidently identify opportunities, specify solutions, and integrate smart power systems that enhance reliability, efficiency, and client value across residential applications.