Chad Russel

Chad’s passion for consumer electronics began over 30 years ago selling car audio, sparking a journey that would take him through the golden era of custom integration at Showcase Home Entertainment in Arizona, where he sold more distributed audio, video, and control systems than anyone in the country at the time. His deep expertise in control systems and content delivery led him through leadership roles at industry pioneers including Kaleidescape, Crestron, Atlona, and Josh.ai.

With extensive experience in regional sales management, dealer development, and business transformation across both manufacturer and distributor perspectives, Chad has become a recognized influencer and CEDIA Certified Outreach Instructor for over 16 years. Today, as Director of Sales for Residential North America at SurgeX | AMETEK Power Quality Solutions, he oversees innovative power protection solutions for the custom integration market, leveraging his deep industry expertise to help customers proactively mitigate power quality issues and create lasting partnerships in an ever-evolving technology landscape.