Selling the Invisible: How Lighting Changes What We Feel, Not Just What We See

Presented by: Mark Rea, PhD

Light and Health Research Center

Icahn School of Medici

Offered Once Wednesday, February 18, 2026

3:00pm-4:00pm – 60 Minute Session – $40 (Fee Increases to $60 December 1st and $80 January 1st)

Level: Intermediate to Proficient

For: Architect, Design, Engineering, Interior Designer, Sales

Lighting adds value to a home, but it is not always easy for customers to see and appreciate the value that lighting provides. In this keynote address, Dr. Rea will discuss the value of lighting.

His presentation will include important value propositions of lighting and controls, and how these can best be articulated by technology integrators and explained to customers. His presentation will include information about how people see, how lighting interacts with surfaces, and how it can add value and change the way people feel in a space. Dr. Rea will discuss layers of light, how each function of lighting control must have a purpose, and how technology integrators can articulate the purpose and show the value to their customers.