Winning with Architects & Builders: Lighting as a Door Opener, Not an Afterthought

Sponsored by: TBA

Wednesday, February 18, 2026 1:00pm-2:00pm
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Business Development, Design

The most lucrative lighting projects are won long before the RFP arrives—they’re secured through strategic relationships with architects and builders who view integrators as essential design partners rather than vendors brought in after major decisions are made. This business development-focused panel addresses one of the industry’s most requested topics: how to position your firm as the lighting authority that architects and builders actively seek out early in the design process. Panelists share proven strategies for building credibility with the architecture and construction community, communicating in their language and understanding their project pressures and priorities, providing value during pre-construction phases without giving away the farm, navigating the delicate balance between supporting the architect’s vision and protecting your scope, and converting early involvement into signed contracts and long-term repeat business. Stop being the last call when budgets are depleted—learn how to become the first call when lighting vision is being defined.