Joe Piccirilli’s passion for consumer electronics and systems integration began over 40 years ago, leading him through an extraordinary career that has shaped multiple industries. As co-founder of Sound Advice, he built a publicly held retail company that grew to nearly $25 million in annual volume across 25 locations before transitioning to consulting in 1989, where he discovered his true calling in helping businesses and manufacturers succeed.

With extensive experience in product launch strategies, sales training programs, and distribution development for industry leaders including Sony, Denon, Polk, and Infinity, Joseph co-founded AVAD and grew it to over $200 million in sales before its acquisition by Ingram Micro. Today, at RoseWater Energy Group, he oversees manufacturing, sales, and distribution of residential power storage technology, leveraging his deep industry expertise and recognition as one of CE Pro’s Top 20 Most Influential People to advance innovative energy solutions for automated residences.

Jimmy Paschke is a seasoned sales and marketing executive with extensive experience in the consumer electronics and systems integration sectors. Currently serving as the Vice President of Sales & Marketing at Apex Technologies US since June 2022, Pashke leads initiatives in Gastonia, NC, focusing on innovative solutions in the technology landscape.

Prior to his role at Apex Technologies, Pashke was the Director of Residential Sales at SurgeX, where from May 2014 to June 2022, he championed the sales team and significantly contributed to the company’s dominance in surge elimination products within the CE space. His efforts were pivotal in reinforcing SurgeX’s foundation in the residential channel, enhancing product visibility and sales.

Pashke’s career is also marked by significant roles at Core Brands and Panamax, where he was Director of CI Sales. At Core Brands, from August 2012 to May 2014, and at Panamax, from August 2010 to September 2012, he led sales initiatives that deepened market penetration and expanded sales networks across North America.

Tony Fritts brings over 20 years of CI experience with more than a decade at Savant, where he started as a Technical Sales Engineer and spent many years as a senior product manager.  Tony now has a specialized focus on smart power technologies. He is leading Savant’s Power Application Engineering team, and has become a go-to expert in home energy storage, home energy management systems (HEMS), and smart panel technology. His extensive platform knowledge gives him unique insight into how power systems integrate seamlessly with whole-home automation. Tony is passionate about demystifying the complexities of energy management, helping integrators design smarter electrical infrastructures, and empowering them to confidently deploy and troubleshoot next-generation power solutions.

Eric Bodley has dedicated his career to working in nearly every aspect of the Consumer Electronics Industry.

Eric has, among many other accomplishments, developed the custom installation division for specialty electronics retailer Sound Advice; certified hundreds of sales associates with his IHAVS™ (In-Home Audio Video Specialist) program; launched a myriad of products and programs for Monster Cable Products; started Florida Home Entertainment Design (a CEPro Top 100 Integrator); and launched the revolutionary Perfect Path™ brand of Locking HDMI Cables for PPC®.

Eric has a wide range of experience in sales, marketing, management, product development, and brand management at the senior executive level, and in the field. Eric is a Past President and Fellow of the Custom Design and Installation Associates (CEDIA), has served on the Consumer Technology Association (CTA) Board of Industry Leaders, is a Past-Chairman of the CTA Small Business Council, and currently serves on the CTA Smart Home Division Board.

Eric is also the recipient of the 2017 CEDIA Lifetime Achievement Award and the 2015 CTA TechHome Leadership Award.