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Project Managing the Light: Tools, Roles & Tactics for Success

Sponsored by: TBA

Wednesday, February 18, 2026 4:00pm-5:00pm 
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Project Managers, Design, Engineering

Lighting projects present unique project management challenges that distinguish them from traditional AV installations—from coordinating with architects and electricians during construction to managing complex fixture schedules and ensuring design intent survives to final commissioning. This practical panel draws on real feedback from integration firm project managers actively running lighting projects in 2025 to explore what actually works in the field. Discover how successful firms structure their teams and define clear role responsibilities, establish effective communication protocols with clients, architects, and trades throughout the project lifecycle, utilize software tools and documentation systems to track specifications and changes, manage the critical fixture procurement and delivery timeline, and execute seamless handoffs from sales to design to installation to programming. Whether you’re a project manager refining your lighting workflow or a business owner building your lighting practice infrastructure, this discussion delivers actionable tactics you can implement immediately.

Women Who Light the Way: Female Leaders in Lighting Integration

Sponsored by: TBA

Wednesday, February 18, 2026 2:30pm-3:30pm
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Project Managers, Design, Engineering, Everyone

The lighting integration industry is evolving, and women are playing increasingly vital roles as business owners, designers, project managers, programmers, and technical leaders—bringing fresh perspectives, diverse approaches, and exceptional talent to an industry that benefits immensely from their contributions. This inspiring panel celebrates and amplifies the voices of female professionals who are shaping the future of lighting integration. Hear their unique career journeys and the paths that led them to lighting, the distinctive perspectives and strengths they bring to client relationships and project execution, honest discussions about navigating challenges and breaking through barriers in a traditionally male-dominated field, advice for other women considering or advancing careers in lighting and integration, and their vision for creating more inclusive, dynamic teams and companies. Whether you’re a woman building your lighting career, a business owner committed to diversifying your team, or anyone who recognizes that the industry’s future depends on welcoming talent from all backgrounds, this conversation offers both inspiration and actionable insights.

Winning with Architects & Builders: Lighting as a Door Opener, Not an Afterthought

Sponsored by: TBA

Wednesday, February 18, 2026 1:00pm-2:00pm
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Business Development, Design

The most lucrative lighting projects are won long before the RFP arrives—they’re secured through strategic relationships with architects and builders who view integrators as essential design partners rather than vendors brought in after major decisions are made. This business development-focused panel addresses one of the industry’s most requested topics: how to position your firm as the lighting authority that architects and builders actively seek out early in the design process. Panelists share proven strategies for building credibility with the architecture and construction community, communicating in their language and understanding their project pressures and priorities, providing value during pre-construction phases without giving away the farm, navigating the delicate balance between supporting the architect’s vision and protecting your scope, and converting early involvement into signed contracts and long-term repeat business. Stop being the last call when budgets are depleted—learn how to become the first call when lighting vision is being defined.

Getting Lighting Right: Lessons from Integrators Who’ve Done It

Sponsored by: TBA

Wednesday, February 18, 2026 11:00am-12:00pm
Included with The Essentials and Premium Pass

Moderator: Peter Romaniello
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Project Managers, Design, Engineering

While still relatively new, there have been enough experiences (good and bad) to look back and review how the lighting design/specification/selling/service process is going within the CI channel.  Some companies have done it very well, and others have had challenges.  We will have a very frank and open panel discussion with some of the leaders in this industry to gain some insight on how to do this whole “thing” successfully. 

Moderated by Peter with experienced ci who have done it for years and what has been learned….David Liu, Drew Balsman, Navot, Michael Brody, Dennis, Navot, as potential panelists

Power Problems, Solved: How Integrators Are Building Smarter, Cleaner, More Reliable Homes

Sponsored by: TBA

Wednesday, February 18, 2026 9:30am-10:30am
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Sales, Project Managers, Design, Engineering

As smart homes grow more sophisticated and homeowners demand greater energy independence, custom integrators are uniquely positioned to deliver comprehensive power solutions that go far beyond traditional electrical work. This forward-looking panel explores how leading integration firms are capitalizing on surging demand for whole-home backup power systems, residential EV charging infrastructure, solar integration with battery storage, and intelligent energy management platforms. Panelists share their experiences navigating utility regulations and permitting requirements, partnering effectively with electrical contractors and energy consultants, positioning power solutions as premium services rather than commodities, and educating clients on the long-term value of resilient, efficient power systems. Whether you’re considering adding power solutions to your service portfolio or looking to refine your existing approach, this discussion provides strategic insights into one of the fastest-growing opportunities in residential technology.

Chad Russel

Chad’s passion for consumer electronics began over 30 years ago selling car audio, sparking a journey that would take him through the golden era of custom integration at Showcase Home Entertainment in Arizona, where he sold more distributed audio, video, and control systems than anyone in the country at the time. His deep expertise in control systems and content delivery led him through leadership roles at industry pioneers including Kaleidescape, Crestron, Atlona, and Josh.ai.

With extensive experience in regional sales management, dealer development, and business transformation across both manufacturer and distributor perspectives, Chad has become a recognized influencer and CEDIA Certified Outreach Instructor for over 16 years. Today, as Director of Sales for Residential North America at SurgeX | AMETEK Power Quality Solutions, he oversees innovative power protection solutions for the custom integration market, leveraging his deep industry expertise to help customers proactively mitigate power quality issues and create lasting partnerships in an ever-evolving technology landscape.

Joe Piccirilli

Joe Piccirilli’s passion for consumer electronics and systems integration began over 40 years ago, leading him through an extraordinary career that has shaped multiple industries. As co-founder of Sound Advice, he built a publicly held retail company that grew to nearly $25 million in annual volume across 25 locations before transitioning to consulting in 1989, where he discovered his true calling in helping businesses and manufacturers succeed.

With extensive experience in product launch strategies, sales training programs, and distribution development for industry leaders including Sony, Denon, Polk, and Infinity, Joseph co-founded AVAD and grew it to over $200 million in sales before its acquisition by Ingram Micro. Today, at RoseWater Energy Group, he oversees manufacturing, sales, and distribution of residential power storage technology, leveraging his deep industry expertise and recognition as one of CE Pro’s Top 20 Most Influential People to advance innovative energy solutions for automated residences.

Jimmy Paschke

Jimmy Paschke is a seasoned sales and marketing executive with extensive experience in the consumer electronics and systems integration sectors. Currently serving as the Vice President of Sales & Marketing at Apex Technologies US since June 2022, Pashke leads initiatives in Gastonia, NC, focusing on innovative solutions in the technology landscape.

Prior to his role at Apex Technologies, Pashke was the Director of Residential Sales at SurgeX, where from May 2014 to June 2022, he championed the sales team and significantly contributed to the company’s dominance in surge elimination products within the CE space. His efforts were pivotal in reinforcing SurgeX’s foundation in the residential channel, enhancing product visibility and sales.

Pashke’s career is also marked by significant roles at Core Brands and Panamax, where he was Director of CI Sales. At Core Brands, from August 2012 to May 2014, and at Panamax, from August 2010 to September 2012, he led sales initiatives that deepened market penetration and expanded sales networks across North America.

Tony Fritts

Tony Fritts brings over 20 years of CI experience with more than a decade at Savant, where he started as a Technical Sales Engineer and spent many years as a senior product manager.  Tony now has a specialized focus on smart power technologies. He is leading Savant’s Power Application Engineering team, and has become a go-to expert in home energy storage, home energy management systems (HEMS), and smart panel technology. His extensive platform knowledge gives him unique insight into how power systems integrate seamlessly with whole-home automation. Tony is passionate about demystifying the complexities of energy management, helping integrators design smarter electrical infrastructures, and empowering them to confidently deploy and troubleshoot next-generation power solutions.

Eric Bodley

Eric Bodley has dedicated his career to working in nearly every aspect of the Consumer Electronics Industry.

Eric has, among many other accomplishments, developed the custom installation division for specialty electronics retailer Sound Advice; certified hundreds of sales associates with his IHAVS™ (In-Home Audio Video Specialist) program; launched a myriad of products and programs for Monster Cable Products; started Florida Home Entertainment Design (a CEPro Top 100 Integrator); and launched the revolutionary Perfect Path™ brand of Locking HDMI Cables for PPC®.

Eric has a wide range of experience in sales, marketing, management, product development, and brand management at the senior executive level, and in the field. Eric is a Past President and Fellow of the Custom Design and Installation Associates (CEDIA), has served on the Consumer Technology Association (CTA) Board of Industry Leaders, is a Past-Chairman of the CTA Small Business Council, and currently serves on the CTA Smart Home Division Board.

Eric is also the recipient of the 2017 CEDIA Lifetime Achievement Award and the 2015 CTA TechHome Leadership Award.