Ryan Lee is a leading voice in the landscape lighting industry, with 18 years of experience and a track record of building and selling a multi-million-dollar lighting business. He’s the founder of Landscape Lighting Secrets, a coaching program that helps lighting professionals grow, scale, and achieve financial freedom. 

Since 2021, his clients have generated over $55 million in trackable revenue using his proven systems. Ryan’s program combines business strategy, technical training, and accountability to turn hands-on operators into confident business owners.

He’s also the host of Lighting for Profits, the #1 podcast in the landscape lighting space.

Lynne’s passion for lighting began over 35 years ago when she witnessed MR16 halogen lights transform a dull landscape into something magical, earning her the name “Lynne the Light Lady.” She has watched lighting technology evolve from incandescent to LED, which now allows us to shape light in ways previously unimaginable.

With hands-on experience including journeyman’s credentials as an electrical contractor and serving as Kichler Lighting’s national product manager, Lynne has also shared her knowledge as a founding member of the Advisory Counsel for the Interior Design School at Southwest Florida College and an affiliated member of ASID. In 2023, her studio was honored as Affiliate Member of the Year by the local AIA chapter.

Lynne’s passion lies in how lighting impacts people’s lifestyles and emotions, bringing deep understanding of both aesthetic and practical aspects to every project.

Kendall Clark is the Senior Director of Sales & Marketing at One Firefly, where she drives strategy and execution across both teams to fuel growth and strengthen the company’s market presence. Previously, she led One Firefly’s web department, guiding the creation of hundreds of industry-focused websites for integrator clients. Kendall has also played a key role in the development and launch of several award-winning products that have shaped the company’s service offerings. With more than a decade of experience in the custom integration industry, she brings deep expertise and passion to her work and is an active member of Women in Consumer Technology.

Ron Callis Jr is the CEO and founder of One Firefly, LLC, an award-winning and 6-time Inc. 5000 recognized marketing agency. With over 20 years of experience, he has built a reputation for helping custom integration businesses grow and succeed through innovative marketing strategies and top-notch website design. In 2023, Ron expanded One Firefly’s impact by launching Amplify People, the company’s dedicated hiring division that helps technology businesses attract, evaluate, and retain top talent. A well-known speaker and educator at industry events, Ron is also a regular contributor to industry publications and host of the AV and integration-focused podcast, Automation Unplugged. 

Matt Bernath is a consumer electronics veteran with more than two decades in retail, wholesale, custom integration, and business coaching.  He started his CE career in the late 90’s in Car Audio retail management, then moved on to rep several major brands in the So Cal territories and went on to start a CI business in 2006.  Matt successfully grew and sold his CI business, owing a large part of his success to the principles learned as a client of VITAL management.  VITAL asked Matt to join their team as an executive business coach in 2019, and he went on to purchase the company in 2021 with a group of industry partners.  Today Matt is known for thought-leadership in the area of business excellence and speaks around the country on this topic.  He hosts a highly successful monthly webinar series and has been a guest speaker at events such as the CEPro Total Tech Summit, Regional Tech Summits, OneFirefly Podcast, Smartprenuer Podcast, and many others.