Sponsored by Lucifer Lighting

Expanding into lighting and power presents integration firms with opportunities that extend far beyond technical execution—requiring strategic shifts across sales, marketing, operations, and financial planning. This track addresses the complete business ecosystem, equipping owners, sales leaders, marketing professionals, and operations managers with frameworks to capitalize on emerging categories while strengthening core business fundamentals. Sessions cover AI-driven operational efficiency, strategic trade partner relationship development with architects and designers, proposal optimization that improves close rates, business constraint identification and resolution, leadership methodologies including structured one-on-ones, and revenue expansion through landscape lighting. Led by industry experts in business operations, sales strategy, and partnership development, this track delivers actionable implementation plans and proven methodologies to remove growth barriers, strengthen referral networks, enhance competitive positioning, and achieve measurable profitability across all facets of the integration business in 2026.

Sponsored by DMF Lighting

Custom integrators excel at delivering complex technology systems, but lighting design, fixture procurement, and project execution introduce distinct operational and management challenges across the entire organization. This track addresses critical gaps in both business operations and project delivery, equipping operations managers, project managers, and leadership teams with structured methodologies to navigate lighting-specific complexities. Sessions cover responsibility definition across trades, fixture procurement strategies that protect margins, linear lighting coordination from estimation through installation, process documentation using SIPOC and AI tools to transform tribal knowledge into scalable operational standards, and role clarification frameworks including Lighting Fixture Responsibility Charts. Led by industry professionals experienced in both technology integration and lighting project execution, this track provides practical tools to streamline business processes, reduce errors, eliminate costly rework, improve trade coordination, and transform lighting from a high-risk obligation into a profitable, scalable service line that enhances operational efficiency, client satisfaction, and long-term business growth.