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Building Stronger Partnerships: How Integrators Can Win With the Design-Build Community

Presented by: Jason Sayen 

Offered Once Tuesday, February 17, 2026 3:30pm-5:00pm – 90 Minute Session – $60 (Fee Increases to $120 January 1st)

Level: Any Level

For: Design, Engineering, Finance, Operations, Ownership, Programmer, Project Management, Sales, Technician

The most successful integration firms don’t rely on word of mouth alone, they create a steady pipeline of opportunities by building trusted partnerships with architects, builders, and designers. Earning that trust doesn’t come from a cold call, it comes from showing up as a reliable collaborator who adds value long before a project begins.

In this roundtable, we’ll discuss practical strategies for connecting with the design-build community through:

  • Hosting targeted events that showcase your expertise.
  • Leveraging education as a value-add for partners.
  • Using marketing to position your firm as the go-to resource.
  • Strategies to get in early on the project and establish your value

This session is designed to be interactive. Attendees will share what has (and hasn’t) worked for them, leaving with a clearer playbook for building stronger, more profitable partnerships.

Sales “The Proposal Is the Pitch: Designing Proposals That Close”

Presented by: Matt Bernath

Offered Once Wednesday, February 18, 2026 11:00am-12:00pm – 60 Minute Session – $40 (Fee Increases to $60 December 1st and $80 January 1st)

Level: Any Level

For: Finance, Operations, Ownership, Sales

Your proposal isn’t just a summary — it’s a sales weapon. A clean, intentional, and persuasive proposal builds trust, removes confusion, and makes the buyer say “yes.” Yet too many proposals look like quotes, not buying decisions. In this session, we’ll show you how small changes to layout, language, and logic can dramatically improve your close rates.

In-Session Work:

  • Deconstruct the anatomy of a high-converting proposal: intro, scope, value, price, close.
  • Audit your current proposal design for friction points and weak links.
  • Rewrite one section (e.g., intro or scope summary) for clarity and persuasion.
  • Identify and implement one visual or structural improvement using templates and examples.

Outcome: Leave with a proposal design checklist and a refreshed sample proposal that sells, not just informs — ready to use on your next deal.

Do More in Less Time: How to Use Custom GPTs to Improve Operational Efficiency

Presented by: Ron Callis, CEO One Firefly

and Kendall Clark, Sr. Director of Sales and Marketing, One Firefly

Offered Once Wednesday, February 18, 2026 1:30pm-2:30pm – 60 Minute Session – $40 (Fee Increases to $60 December 1st and $80 January 1st)

Level: Any Level

For: Ownership, Marketing, Business Development, Project Managers, Sales

Most integrators are stretched thin, juggling too many tasks with too little time. AI isn’t just hype; it’s a practical tool you can put to work right now. In this hands-on, tactical workshop, you’ll learn how GPT technology works and walk step-by-step through creating a custom GPT designed to save time, improve efficiency, and enhance client experiences. You’ll leave with both the confidence and the practical know-how to explore AI, along with a custom GPT you can implement immediately in your own business. 

*Please note: this is a tactical workshop — participants will need a paid ChatGPT account and some basic familiarity with the platform to fully participate.

Hidden in Plain Sight: How to Unlock a Six-Figure Revenue Stream with Landscape Lighting

Presented by: Ryan Lee, Business Coach at Landscape Lighting Secrets

Offered Once Tuesday Wednesday, February 18, 2026 3:00pm-4:00pm – 60 Minute Session – $40 (Fee Increases to $60 December 1st and $80 January 1st)

Level: Beginner to Intermediate

For: Design, Engineering, Ownership, Project Management, Sales

Your clients are already buying landscape lighting…the only question is whether they’re buying it from you or your competitor. In this punchy session, Ryan Lee reveals how to turn an overlooked add-on into a six-figure revenue stream. If you work with high-end homeowners, you’re sitting on the biggest profit center hiding in plain sight. Don’t miss it.

This session will show you how to capture what’s already yours… Unlocking a $100K+ revenue stream from a service you’ve skipped. You’ll learn how to weave lighting seamlessly into your current offers, command premium pricing, and deliver the kind of“wow factor” that locks in long-term client loyalty. If you’ve been searching for the next big profit center that doesn’t require reinventing your business, this is it.

The Vista Serena Project

Presented by: The Light Can Help You Team 

Offered Once Thursday, February 19, 2026 11:00am-12:00pm – 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Any Level

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

What does great lighting design look like when it all comes together? In this session, we’ll take a closer look at a completed residential project that delivered beautiful results for the client and valuable lessons for the design and build team. You’ll hear how collaboration among the client, integrator, interior designer, architect, builder, and lighting designer shaped the process—and how the right products, decisions, and communication strategies helped overcome challenges along the way. By walking through real-world choices and outcomes, this session highlights not only the design itself but also the teamwork and problem-solving that made it possible. Attendees will leave with inspiration, practical insights, and ideas they can apply to their own future projects.

Decoding Fixture Cut Sheets

Presented by: The Light Can Help You Team 

Offered Once Thursday, February 19, 2026 8:00am-9:00am- 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Any Level

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

Fixture cut sheets are full of valuable information—but they can also be overwhelming to read, especially for those newer to lighting design. In this interactive session, we’ll walk through cut sheets for a variety of fixture types and use them to build a complete product code for a sample project. Along the way, you’ll gain practical tips for identifying the details that matter most, learn how to avoid common pitfalls, and build confidence in working with manufacturers’ documentation. Whether you’re new to the industry or have years of experience, you’ll leave with tools to make fixture selection and specification a little clearer, a little faster, and a lot less intimidating. 

TOP SECRET

Presented by: David Warfel and The Light Can Help You Team

Offered Once Wednesday, February 18, 2026 4:00pm-5:00pm- 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Any Level

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

Excitement is building for the next evolution of the lighting revolution, and Light Can Help You is building incredible tools to help you up your game. Learn about LDX, the groundbreaking education and experience program and CLIO, the curated online communities, both designed to build competence and confidence in everything from lighting design to deployment to picking just the right fixture. Get in the know and get early access to upcoming releases.

Dueling Designers: Setting the Scene

Presented by:Greg Barrett, Director of Product Management: Professional Lighting, SAVANT 

and David Warfel-Founding Dreamer, Light Can Help You

Offered Once Wednesday, February 18, 2026 2:30pm-3:30pm – 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Intermediate to Proficient

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

Lighting placement, product selection, and control integration are only the first brushstrokes of Lighting Design. The true magic begins when light itself becomes an experience during scene programming. 

Join David Warfel and Greg Barrett, to discover how thoughtful lighting scenes transforms the way people live and feel in their homes. In this one-hour session, we will explore both the art and the science of creating dynamic lighting scenes for every space in a home. You’ll learn how to layer light with the right intensities, select color temperatures that support daily rhythms, and how to elegantly utilize saturated colors to evoke specific moods. From morning routines to evening relaxation, this course shows custom integrators how to design scenes that enhance comfort, wellness, and wonder in every home.

Discover Light Can Help You

Presented by: David Warfel and The Light Can Help You Team 

Offered Once Wednesday, February 18, 2026 1:00pm-2:00pm – 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Any Level

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

Did you know that Light Can Help You is several businesses combined into one? You may know us for lighting training and education, or perhaps you know we are the leading lighting design team in the custom integration space. But Light Can Help You is also a sales enablement team, supporting dealers in many aspects of the lighting category. Come find out about awesome website assets, online chat support, trade partner CEUs, dealer discussions, amazing pitch decks, and so much more you can use to accelerate your lighting business. 

Dueling Designers: Aiming & Adjusting

Presented by: Dennis Jaques, Lighting Designer – Maverick Lite and David Warfel-Founding Dreamer, Light Can Help You

Offered Once Wednesday, February 18, 2026 11:00am-12:00pm – 60 Minute Session Essentials Pass and Premium Pass Admission made possible by our Sponsor AiSpire a WAC Company

Level: Intermediate to Proficient

For: Architect, Design, Engineering, Sales, Technician, Ownership, Project Manager

David Warfel of Light Can Help You and Dennis Jaques of Maverick Lite join forces to share a wealth of tips, tricks, and procedures for aiming, adjusting, and fine-tuning light fixtures throughout the home. Design and installation are important, but the final tweaks of optics, accessories, aiming, and tuning can push a project from good to great. Leave this session with a list of what to do in this critical commissioning step.