From AV to Illumination: How We Transformed Our Business with Lighting

Sponsored by: AiSPIRE a WAC Company

Tuesday, February 17, 2026
2:30pm-3:30pm
Included with The Essentials and Premium Pass

Moderator: TBA
Panelists: TBA

Level: Any Level
For: Ownership, Finance, Operations, Sales, Project Managers

The most successful custom integrators are discovering that lighting represents their next major growth opportunity—but the transition requires more than just adding fixtures to proposals. In this candid panel discussion, integration firm principals share their real-world journeys from traditional AV specialists to confident lighting professionals. Hear honest accounts of the challenges they faced, the investments they made in training and partnerships, the mistakes they learned from, and the strategies that ultimately transformed lighting from an add-on service into a profit center. Whether you’re just beginning to explore lighting as a business expansion or looking to accelerate your existing lighting practice, these firsthand stories provide practical roadmaps and inspiration from peers who have successfully navigated this evolution.