Showrooms That Sell: Investment vs. ROI in Lighting Experience Centers
Sponsored by: TBA
Tuesday, February 17, 2026
1:00pm-2:00pm
Included with The Essentials and Premium Pass
Moderator: TBA
Panelists: TBA
Level: Any Level
For: Ownership, Finance, Operations, Sales
The question facing many integration firms isn’t whether a lighting showroom would be valuable—it’s whether the investment actually pays off and how to design a space that genuinely drives sales rather than simply impressing visitors. This candid panel brings together integrators at different stages of the showroom journey to share unfiltered perspectives on what works, what doesn’t, and what they wish they’d known before writing the checks. Hear honest discussions about initial investment costs versus actual return on investment, which vignettes and demonstrations truly influence client decisions versus what simply looks impressive, how to design flexible spaces that remain relevant as products and technologies evolve, staffing and maintaining experience centers without draining resources, and measuring real business impact beyond subjective client reactions. Whether you’re contemplating your first showroom investment, refining an existing space, or questioning whether a physical experience center makes sense for your market, this discussion delivers the realistic financial and strategic insights you need to make informed decisions.